For the first time since Ultra Music Festival’s inception (in 1999), the festival captured the city of Miami for two weekends, ensuring the deprivation of sleep for many Miami residents, but also providing a form of entertainment unrivaled around much of the world. In 2013, Ultra Music Festival set a new attendance record with roughly 330,000 people from more than 80 countries gathering to celebrate the festival’s 15 year anniversary and listen to the music they crave. Packing hundreds of thousands of people into 32-acre Bayfront Park in downtown Miami is no small feat. It is also not easy to book the immensely popular (and expensive) talent to perform for the interested guests.
By the way, I was at that very first Ultra Music Conference, which was of course in Miami. It was also called the Winter Music Conference. If you want to read the whole article by Forbes Magazine. Click here.